EvidentlyAEO and eGLOW Partner to Measure Brand Visibility in AI Answers Across Latin America
EvidentlyAEO has partnered with eGLOW, an influencer marketing agency working across Latin America, to help brands in Chile, Colombia, Mexico and Peru measure how AI assistants such as ChatGPT, Gemini and Perplexity mention, describe and recommend them. eGLOW will combine EvidentlyAEO data with its influencer marketing, user-generated content, social media and brand reputation services.
Why this partnership, and why now
More buyers now ask an AI assistant before they search or visit a website. The answer they get names a handful of brands, describes them in a few words and cites a few sources. If a brand is missing from that answer, or described badly, traditional marketing metrics will not show it.
"Intuition and traditional metrics are no longer enough if AI models are not citing your brand," said Carolina Mandil, CEO of eGLOW.
"Latin America represents a great growth opportunity for the adoption of Answer Engine Optimization," said Vikas Malik, Founder and CEO of EvidentlyAEO.
What eGLOW clients can now see
Figure: What eGLOW clients can now see: five views of a brand inside AI answers
- Visibility: whether ChatGPT, Gemini and Perplexity name the brand when buyers ask about its category.
- Mentions: how often the brand appears across the questions buyers ask.
- Rank: where the brand appears when an answer lists several options.
- Sentiment: how AI describes the brand, and which attributes it repeats.
- Sources: which sites and communities the answers draw on, from news sites to Reddit and TikTok.
How it works
Figure: How the partnership works: measure what AI says, then shape what it reads
- AI answers. Buyers ask ChatGPT, Gemini and Perplexity about a category.
- EvidentlyAEO measures. It records which brands are named, how they are described and which sources are cited.
- eGLOW acts. Influencer, UGC, social and reputation work is aimed at the sources AI engines read.
- Measure again. The team tracks whether the brand's visibility in AI answers moves.
Why influencers and communities matter for AI answers
AI assistants do not only read brand websites. They also draw on reviews, forums, social platforms and video. Carolina Mandil noted that the data shows whether communities such as Reddit, TikTok, Instagram or Facebook are feeding AI answers about a brand. That is where an influencer and community agency can make a measurable difference.
We see the same pattern in our own public research: in our AI Midterms Tracker, more than a third of Google AI Mode's citations came from social media and video, while ChatGPT cited almost none. Which assistant your buyers use changes which sources matter.
What's next
We will share results from the partnership as a case study once the first brand programmes have run. To see what AI engines say about your own brand today, take the product tour or book a free AI visibility audit. Agencies interested in a similar partnership can learn more on our agency partner page.
Figure: eGLOW × EvidentlyAEO, now in Latin America
The partnership was reported by T21 on 29 October 2026 (in Spanish): read the T21 article. Quotes translated from Spanish. Icons in images: Font Awesome Free (CC BY 4.0).
